Repositioned a full-service cross-border law firm as a distinctive regional brand, supporting expansion and building its LinkedIn presence to 10K+ high-value followers from scratch.
Strategic brand-building & communications for B2B businesses ready to become high-value brands
who are we
Alabaster Comms is a remote-first corporate brand building and strategic communications consultancy helping B2B businesses become brands.
We help mid-market B2B enterprises, high-growth startups, professional services firms, and highly regulated businesses clarify their positioning, sharpen their narrative, and build institutional trust.
WHY ALABASTER comms
Founders, venture-backed CEOs, managing partners, senior leadership teams, and VC general partners come to us when their businesses need to move beyond transaction-led visibility and become distinctive, trusted brands.
Our work combines strategic rigor, operational logic, business-model understanding, and communications craft.
We understand complex service environments, regulatory contexts, stakeholder expectations, and the commercial realities that shape brand decisions.
what we do
We design B2B brand strategy, corporate narrative, visual identity, and communications systems for businesses preparing for pivotal moments: market expansion, fundraising, M&A, leadership transitions, stakeholder engagement, reputation building, or a strategic business pivot.
Our work is built to create credibility, consistency, recall, and measurable stakeholder impact.
who we work with
We work with B2B businesses and professional services firms across complex, high-trust sectors, including law, financial services, management consulting, technology services, digital media, education, social impact, clinical research, and regulated industries.
Communication is not a soft support function. It is a business lever.
OUR WORK
Built brand architecture, corporate identity, and narrative strategy for a financial services consulting startup operating in a regulated, trust-sensitive environment.
Developed marquee business growth and compliance assets for an international student-athlete academy, including an annual report, investor pitch book, and strategic brand materials.
Transformed a mid-tier technology services business into an aspirational, award-winning brand with stronger positioning and premium M&A valuation potential.
Alabaster Comms By the Numbers
Selected metrics from active and completed client engagements
Scale & Reach
10,000+
Organic LinkedIn followers built from scratch for a technology services enterprise — zero paid amplification.
200+
Employees reached through a DEI storytelling programme spanning India & AMEA.
100+
Member team engaged through a brand library rollout for a non-profit foundation.
150+ Specialists97%+ SLA
Acquisition, internal, and external change management communications crafted for a Managed IT Services & Infra/Security provider sustaining 97%+ SLA adherence year-on-year.
30+ investors /100+ startups15+ corporate partners
Engaged through a multi-channel credibility-building programme for a tech-innovation studio's stakeholder ecosystem.
Reliability & Longevity
15 yrs
Industry listings and awards secured for a cross-border law firm — the first within an 18-month repositioning engagement.
4+ yrs
And counting — a retained partnership with a cross-border law firm.
4 yrs
Longest-running internal brand-building campaign, sustained without a single missed release.
Firsts & Range
<1 yr
Our youngest client engagement — a financial services startup, for brand strategy and identity ahead of market entry.
30+ yrs
Our oldest client's legacy — a clinical research organization, positioned for international expansion.
1st ever
Annual Report created for a WASC-accredited international student-athlete academy competing across 8 sports.
4 yrs, every Wednesday, 4pm, without fail.
Signature Engagement — Brand Speak
An internal mailer released on schedule for four consecutive years, paired with a weekly interactive quiz series, building a sense of belonging and brand compliance among staff across
6 Countries: India, UAE, Nepal, Australia, Madagascar, Mauritius
A Spectrum of Brand-Building Assets
From strategy documents and pitch books to annual reports, brand libraries, leadership narratives, visual identity systems, LinkedIn positioning, internal communications, stakeholder decks, and market-facing campaigns, our work is bespoke to your business growth requirements.
OUR SOLUTIONS across industry
Founders, venture-backed CEOs, managing partners of mid-market professional services firms (law firms, financial consultancies, management consultancies), and VC general partners come to us to turn their transaction-heavy businesses into high-value brands.
1. Corporate brand strategy
2. Corporate identity and brand identity
3. Brand building and communications planner
4. Communications and marketing assets
what our clients say
What an amazing experience of working together for 4+ years. I'll always cherish it. Total teamwork. We really appreciate the depth of thought and involvement in helping us try and get our brand right. And it's so rare to find someone with the level of commitment and excellence you brought in. I'm sure many clients will reap the benefits of your experience and expertise like we did. All the best to you and team Alabaster!
CEO of a 2-decade old mid-tier technology services business
latest updates from alabaster comms
Frequently asked questions
