Alabaster
Our work

our work

Our work has supported businesses across every stage of the business cycle: Incorporation, launch, fundraising, growth, expansion, M&A, change management, market repositioning, and brand transformation.

Legal Service

Financial services and valuation firm

IT

Publishing

Clinical research

Nonprofit Sector

Retail

Sports and Traning

Business Analytics

Mediatech

Open Innovation & Accelerator Support

State-of-the-Company Reportage

Personal Branding

Professional Development

Workforce Management

DE&I

Restructuring

Executive Education

OUR Approach

We architect brand strategy, corporate narrative, and visual identity for long-term business outcomes—not superficial visibility, generic messaging, or short-lived creative output.

Every engagement is grounded in commercial priorities, stakeholder realities, operational context, and a clear understanding of where the business needs to go next.

SELECTED use cases | 2020-to date

Repositioned a full-service cross-border law firm as a distinctive regional brand, supporting expansion and building its LinkedIn presence to 10K+ high-value followers from scratch.

Built brand architecture, corporate identity, and narrative strategy for a financial services consulting startup operating in a regulated, trust-sensitive environment.

Positioned a 13-year-old non-profit foundation as a credible grantee through targeted stakeholder communications and an extensive brand library for a 100+ member team.

Distilled key value drivers and narrative sharpness for a premier Indian B-school’s entrepreneurship and innovation studio running high-impact pan-India accelerator programmes.

Transformed a mid-tier technology services business into an aspirational, award-winning brand with stronger positioning and premium M&A valuation potential.

Expanded a digital media and community platform’s profile as a valuable collaborator and partner for India Inc. through highly curated multimedia content and stakeholder-focused storytelling.

Conceptualized and delivered end-to-end annual reports for diverse enterprises, presenting portfolio evolution and growth in accessible, contemporary formats.

Advanced the DEI agenda for a global technology organisation across India and AMEA through interactive sessions, narratives, and graphic storytelling for 200+ employees.

Developed marquee business growth and compliance assets for an international student-athlete academy, including an annual report, investor pitch book, and strategic brand materials.

Translated a premier search and management consulting firm’s nascent platform into a go-to resource for second-career professionals.

Positioned a high-achieving junior college graduate as a compelling candidate for Ivy League university admissions.

Established a communications and marketing product to deepen external stakeholder relationships for Vahura's secondment arm shaping the future of work in the legal services ecosystem.

Refreshed the visual identity and brand strategy for a three-decade-old clinical research organization preparing for next-generation talent engagement and international expansion.

Re-positioned a decade-old retail company for a digital-first millennial consumer base while preserving its heritage-led appeal for existing customers.

Rebranded an insolvency and restructuring enterprise to align with growth strategy, operational efficiency, professionalism, and corporatisation.

Created an internationally benchmarked visual language for sector-specific reportage by an AI-powered data analytics startup in partnership with a legacy digital payments MNC.

Conceptualised an executive coach’s brand identity and positioning through market research and bench-marking to support the next phase of business expansion.

Elevated a two-decade-old integrated media company from an events-led platform to a sharper thought-leadership brand through analytical structure and disciplined profiling narratives.

what our clients say

What an amazing experience of working together for 4+ years. I'll always cherish it. Total teamwork. We really appreciate the depth of thought and involvement in helping us try and get our brand right. And it's so rare to find someone with the level of commitment and excellence you brought in. I'm sure many clients will reap the benefits of your experience and expertise like we did. All the best to you and team Alabaster!

CEO of a 2-decade old mid-tier technology services business

elevating businesses to brand

elevating businesses to brand